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“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.
“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.
It is part of daily life.” Ms Chen, who was born in Urumqi, in far-western China, said her ideal man needed to be “sociable, generous, vigorous, and conversational.” He also needed money.
“They are very busy, of course, so they don’t have much time to meet the ideal date.
They are always surrounded by business people or customers so they don’t have much of a chance to meet good guys outside their [immediate] circles.” Wealthy women also faced prejudice from men of their own social class, he claimed.
Phase two of the search will begin on July 20 when organisers start sifting through CVs and vetting the would-be husbands in a series of face-to-face meetings with relationship specialists and fortune-tellers in hotels around China.
A shortlist of 100 men will be invited on an all-expenses-paid trip to Chengdu on August 23, China’s Valentines’ Day, for dinner dates with the 36 women, all aged between 28 and 49.